In the five-plus years since the signing of the Affordable Care Act in March 2010, precious little media advertising has been purchased to promote the law and its benefits for so many Americans. This failure has happened in the context of an avalanche of negative advertising funded by the law’s many affluent opponents. Hence, one important element that explains the law’s lack of broader popularity.
In the time leading up to the US Supreme Court’s expected decision in late June on the King v. Burwell suit that could eliminate health insurance subsidies for nearly 10 million working Americans, the Community Catalyst Action Fund has attracted some $250,000 in support to launch some pro-ACA advertising with an explicit political pitch and punch. It will run only a few times during shows such as Meet the Press and Face the Nation. You can see the ad below:
More important will be the push to get the ad out and around social media. The point is to help folks make the connection between this abstract lawsuit and their political power. Let me know what you think of the ad — and if you like it, please circulate it around. (Disclosure: I sit on the board of the CCAF which is affiliated with Community Catalyst.)